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It’s a self-imposed criteria – she can always find a mate,” Li says.
He says that the better educated a woman is, and the more economically well off, the higher the standards she will set.
“The higher the earning power of the man, the more likely he would [be to] ask to date a younger woman,” Li says.
The more affordable “self-service” dating site is popular with those in their 20s, but he says there is a very definite trend that when women reach the age of 27 they opt for the more pricey matchmaking service.
Following a one-year “lock-up period” imposed by Sina he set up a music sharing company that eventually pivoted to become
“I wanted to create an online community for music lovers, but we noticed that the people who came to this community were really there to meet other singles so I decided that I’d just go straight to dating,” says Li, who met his wife Kathy at a drinks event in Hong Kong.
“They want to know from the very beginning, before they waste time, whether the husband and wife will manage the finances collectively, whether she has to live with her in-laws and whether he wants children and how many,” Li says.
“In terms of percentage, I think a lot more women in China work than women in the US.When it comes to dating, Chinese men are most interested in what women look like, while women want to know about a man’s income.